Broadband Guide offers a broadband listing and matching service to help home internet users in Australia select the most appropriate broadband plan from all of Australia's major broadband retailers.

The web-based service has since expanded significantly to include additional services such as comparing home phone, pay television and mobile phone plans, and running under the name 'YouCompare', however the basic premise of the brand remains the same. In the original incarnation, an abstract magnifying glass is used to convey the idea of a detailed search. A bright and simple colour scheme rounds off the approachable brand.