Legal Tender provides a free, web-based service that helps match individuals and businesses who are seeking legal advice, with an appropriate specialised legal practitioner through a confidential tendering process.

The brand mark needed to reflect the simplicity of the service. A simple sketched circular graphic was developed to visually represent a successful search—such as circling a newspaper classified advertisement. Printed business stationery and a direct mail flyer were also developed to back up their own online marketing.