Tyler & Jeffs—a division of another client, Lucidica—provide premium I.T. support services to businesses and individuals within the London area and by using only highly experienced service engineers, can ensure fast job turnaround.

The visual identity for the business needed to communicate a feeling of reliability and experience, whilst conveying their 'old-fashioned' style of service. A classic royal blue and red colour scheme was used, and use of a high contrast serif typeface allowed the characters to take on a 'ribbon' aesthetic.